Growth with ERPNs
Brand
ERPNs
Role
Website & Social Media Manager
Industry
Education Technology
OVERVIEW
ERPNs is an AI-powered education platform designed to help students improve academic productivity through features such as paraphrasing, text summarization, and translation. While the product was technically solid, its digital presence had not yet been optimized to support sustainable user growth.
This project focused on transforming ERPNs’ digital channels into a structured growth system, with the website as the core product and social media as the main distribution layer.
ERPN Store at Januari 2025
CONTEXT
At the start of the project, ERPNs already had a functioning website and a clear product offering. However, traffic was limited, brand visibility was low, and social media channels were either inactive or inconsistent.
As a result, the platform’s value proposition was not reaching its intended audience effectively.
ERPN Store at December 2025
OBJECTIVES
Increase overall digital visibility and brand awareness
Turn the website into a scalable acquisition channel
Build consistent and purpose-driven social media presence
Track and analyze user behavior across channels
Article at ERPN Store
STRATEGY
Website as a Growth Foundation
The website was positioned as the central growth asset. The focus was on clarifying the value proposition, improving visual consistency, and preparing the site for SEO and conversion optimization.
Content-Led Awareness
Content was designed to be educational and relevant to student needs. Instead of direct selling, the approach emphasized trust-building and long-term engagement.
Multi-Platform Social Media
Each platform was assigned a specific role:
Instagram for education and brand credibility
TikTok for reach and top-of-funnel awareness
X (Twitter) for discussion, soft selling, and traffic generation
Data & Tracking
Shortlinks and analytics tools were implemented to measure CTA performance and understand user journeys across platforms.
Shortlink Watchlist
EXECUTION
I managed the end-to-end process, including website updates, content planning, social media management, and performance monitoring. The workflow was designed to be repeatable and scalable, allowing the team to focus on high-impact activities.
X Platform Analytics in One Year 2025
RESULTS
The implemented growth system successfully transformed ERPNs’ digital channels from low-visibility assets into measurable acquisition drivers. By aligning the website, content strategy, and social media funnels, ERPNs achieved consistent user growth supported by clear performance data rather than assumptions.
KEY OUTCOMES
Improved user acquisition through a clearer website value proposition
Increased brand visibility across multiple social platforms
Strong top-of-funnel awareness that translated into measurable CTA engagement
Reliable tracking system to evaluate what channels and content performed best
Influencer Collaborations
KEY LEARNINGS
Sustainable digital growth is driven by systems, not isolated tactics. Clear roles between platforms, consistent execution, and data-driven decisions were critical to achieving long-term impact.
REFLECTION
This project demonstrates how a structured digital strategy can turn an education product into a scalable growth engine. The same framework can be adapted for other SaaS or EdTech products seeking consistent and measurable growth.
Let's Build Something Meaningful
I’m always open to meaningful conversations, from new ideas, collaborations, to exchanging thoughts about building better digital experiences.