Meet Unsmoke
Brand
Unsmoke
Role
Product Designer
Industry
Health & Wellness
PROJECT OVERVIEW
Unsmoke is a mobile application designed to help users quit smoking through gradual behavior change rather than abrupt restriction.
The project focuses on transforming an emotionally difficult journey into a structured, motivating experience. Instead of emphasizing failure or control, the design prioritizes visibility of progress, positive reinforcement, and long-term engagement.
UPDATED BRANDING
The Unsmoke brand was reimagined as a supportive companion for users on their journey to quit smoking. I focused on refining the product experience by simplifying the visual language and creating a calmer, more user-centered experience that encourages sustained behavioral change.
WHAT WAS IMPROVED
Progress Visibility Smoking reduction, money saved, and health indicators were surfaced clearly to turn abstract effort into tangible outcomes.
Motivation Mechanics Badges, streaks, and challenges were refined to reward consistency over perfection, reducing drop-off after early setbacks.
Adaptive Guidance Recommendations and feedback adjust based on user behavior, encouraging recovery instead of punishment.
Interface Tone The UI was redesigned to feel calmer, more supportive, and suitable for daily use without pressure or judgment.
OUTCOMES
A more supportive, motivating experience that helps users stay engaged and committed to long-term behavior change.
Let's Build Something Meaningful
I’m always open to meaningful conversations, from new ideas, collaborations, to exchanging thoughts about building better digital experiences.